City Concierge Insider News - April 2007 - City Concierge Resort Information

Summer Plans

It is time to get your summer plans in order. If you're still recovering from last year's 2006-2007 drought and poor revenue, you may want to look at how other web sites, can bring you new clients and revenue, not just clicks. This form of 3rd party marketing is called Channel Marketing, and it is a fast and easy way to bring in more customers, by letting someone else do the work.

The concept of Channel Marketing is not new, it is similar to the franchise model, and you most often see it in the travel business where an agent is selling your product, tour, or service. You provide them with the information, they do the work, and get paid for the results. You build your database of customers from their transactions, put revenue in your product, especially helpful when you have to move your inventory, and only pay for what is delivered. City Concierge does just that, so consider letting us help you. We specialize in lodging, sport activities, dining, and we have even sold real estate from leads generated from our site.

Google Analytics Checker

There has been a lot of talk good and bad about the new Google Analytics offering. If you're measuring your website traffic in any way, you may want to consider adding Google Analytics so that you can have a comparison between your existing log file analysis and the Google Java based product. While your scores will be lower with the Google Analyzer because it does not record the transactions in the same manner as a log reader, it does give you a good executive summary of what is going on, and once you have established your montly basis, a good comparison how your web traffic is flowing.

To make sure you have set the product up correctly, the company behind the Google Anayltics product , EpikOne offers a free site scan to make sure you have set up every page properly. This can help you track potential problems and make sure that every click is counted. http://www.sitescanga.com/ Enter the data and your free scan will be emailed to you within 24 hours. You will also begin getting their newsletters which you can opt-out after the first one.