Lake Tahoe, CA, – Due to its business success and growth in Mammoth Lakes, CA, City Concierge, Inc. - a web-based central resort reservation and information service - has expanded its resort services to Lake Tahoe. Additionally, this new Eastern Sierra growth now has ability to book reservations in Bishop, CA, and Yosemite National Park. The company’s presents its vision as, "Our goal is to be the 'epicenter' of central resort reservations for today’s tech-savvy vacationer – all at the touch of a finger".

    The recent Lake Tahoe upgrades include easy access to up-to-date resort information for all 14 ski resorts, including the top three: Squaw Valley and Northstar in the North Tahoe region, and Heavenly Valley in South Lake Tahoe. Also included is online information for other family resorts: Sugar Bowl, Boreal, Soda Springs, and Tahoe Donner in the Donner Summit region; Alpine Meadows and Homewood in North Tahoe; Diamond Peak and Mt. Rose in Incline Village; and Kirkwood and Sierra at Tahoe in the South Tahoe area.

      Along with current resort information and premier reservation services for vacation properties, homes, condos, and hotels, City Concierge® provides a collection of dining guides, as well as real estate, retail, and community information. Maps and real-time weather from the National Weather service round out the vacation planning features.  Highlighting the Lake Tahoe launch is the ability to book vacation rentals all around the lake, with complete property descriptions, photos, and pricing, as well as the efficiency of real-time availability in a centralized reservation format. Because Lake Tahoe is divided into 4 quadrants – east, west, north, and south – with each area controlled by a separate county’s visitor bureau and offering different or overlapping services, this separation of information sources has caused confusion among tourism customers. City Concierge® addresses this by working together to unify the business community, which simplifies vacation planning and positively impacts consumer visitation.

     “Uniting the area businesses and working with them to create a single entity makes the tourism community stronger, with more power to reach a buying consumer with less cost for promotion,” says Jefferson Lanz, Managing Director and President of City Concierge, Inc.

        According to a May 2007 report from the California Travel and Tourism Commission, “By the end of this year, more than half of all travel in the U.S. will be purchased online. Thirty-four million Americans have made the Internet the number one way they buy their leisure travel. Online travel sales are expected to top US$136 billion.” an April 2006 "Industry News from the California Travel Industry Association" (TIA) newsletter, cites a study released by Yahoo! Search Marketing found that "87% of consumers who go on high-end vacations use the Internet in making their travel arrangements." The research also found that 61% of the study participants used the Internet to purchase their most recent vacation.