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This Issue
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Mind Your Business
Catch cross season customers for more dinero!
City Concierge News
Launch of Guest Guides
Secret Sauce
Footloose - a step ahead in capturing customers
Shameless Promo
Lead Sheets
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| Concierge Clients |
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The Village -
Have you checked out their website? VillageAtMammoth.com It was
built by us and includes a back door so that employees can update
it themselves without having to know any web code at all. Saves
costs.
Charthouse Corporate joins us on the homepage
to help promote their new look.
Realtor Greta Dickson joins us to help
promote her site at www.mammothforever.com
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| Reminder To Do |
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Don't let others steal your business by offering better promotions.
Rework yours so you can compete effectively.
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April 2005
MIND
YOUR BUSINESS
Trout Opener is coming! Weekend of April 30, 2005
There
is no question that the Trout Opener is a big deal. The Visitors Bureau
has been partnering with Berkley, the makers of Power Bait to stock our
waters with tons of fish...litterally. They even have specially tagged fish
which when caught will earn a cash prize up to $10,000. This customer along
with the late season ski customer are your revenue streams during the months
of May and June when the town has mixed use. You must target each customer
differently as they are not the same person.
Develop special promotions for each. Don't wait for their business
GO OUT AND FIND THEM. For CityConcierge.com visitors, that is when they
are booking lodging and reading fishing news. Call us quick to book your
ad space for the opener. Prime ad space is limited that targets these user
groups.
CITY CONCIERGE NEWS
New Product - Guest Guides - Over the winter we introduced our Guest
Guide, a custom branded newsletter giveaway that subscribing partners
give to their customers that has all the week's activities, events and
nightlife happenings. Our lodging subscribers give it with each room
key at check in. The guide saves them the effort of having to constantly
tell customers what is happening in town, or to aggregate and print their
own lists.
If your event information is not in the Guest Guide, then
potential customers may not know what you offer. This is the opportunity
to put your infomation right in their hands, so you don't
have to wait for them to pick it up in a local publication at Vons. Subscribe
to the service.
SECRET SAUCE
This winter, Footloose and City Concierge joined forces
to develop a program so that rental skis and boards can be reserved. A
potential renter can now reserve their equipment online and not wait in
line. Equipment is ready for fitting once they arrive. The program is
so sweet, it collects information from the web, and prints directly on
those horribly long legalese forms rental companies need to use. Each
reservation is secured with a credit card over a secure environment safe
for transactions. For Footloose, they are landing customers before they
get to town and getting incremental increases in sales from soft goods
when the customer comes into the store to pick up the equipment. Nice
work Tony!
SHAMELESS PROMO
Real Estate Mogus Read This
- If you're not using the Internet to capture all the news about Dave
McCoy, then you are missing a piggy back on MMSA efforts. We developed
a new program to help generate leads from our visitors-- that's 50,000*
each month. While print ads give you great visibility, the Internet has
the capability of delivering to you names and addresses of qualified users
who want your materials. You should talk to us about how we can capitalize
on the Dave McCoy publicitiy and turn these folks into your customers.
Don't let all the free publicity in the LA Times go to waste. Use the
Internet. * Average for the
winter months
Did you notice we changed our name. We are now officially
City Concierge, Mammoth Lakes or just the City Concierge. Our customers
told us to do so, and we did.
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