Farnetti agrees, "Our partnership with City Concierge provides another layer of bookings through their web portal that works a lot like a travel agency, but much better because of the local, real-time, high-quality booking and concierge services that the website offers, which the customers couldn't get as easily elsewhere. This kind of exposure and service has increased our business significantly."

She goes on to say that both MSR's premium advertising listing on the website and the lodging reservations made through City Concierge brings in more business - and all for a very reasonable fee. Farnetti quickly does the math that shows that the effect of MSR's business partnership with City Concierge has been increased bookings by 5 to 6% over last year, with new business coming in everyday.

Farnetti is fast to point out that in the vacation rental industry, use of the Internet for marketing and reservations is absolutely critical in order to have a presence on the web with real-time booking capability. She has found that this is what people want to see - they want to be able to have their reservation completed and confirmed while they are booking it online - not the next day. Farnetti likes City Concierge's real-time reservations software that ties directly into her software and facilitates the booking of a City Concierge customer, directly into MSR's system. This partnership gives them another way to gain customers.

"The system City Concierge uses with us is fast, efficient, and brings in business," states Farnetti, "This is a really good relationship for us."

Now, back to the new business surprise in Mammoth: Farnetti and MSR's parent corporation, TCC, Enterprises, are absolutely proud and excited to announce the August opening of "Grand Havens", an exclusive and unique luxury resort lodging offering high-end vacation properties. Their premier properties - new or newly remodeled - will showcase myriad upscale amenities such as European-style bath features, luxury towels and linens, robe service, and pool towels; along with welcome baskets, gourmet coffee service, daily maids, and premium satellite TVs in every bedroom. To add an even more personal touch, they will offer fax and copy service, free international and domestic calling, 24-hour customer service and on-call personnel, high-speed internet, and a guest messaging service.

Farnetti is confident when she says, "Our goal is to target and attract a more affluent clientele demographic. We want to establish brand-name uniqueness, offer the best of all in every aspect of vacation lodging, and show our business to be unique when it comes to high-end property services - above and beyond the usual."

Grand Havens, with the guidance of Farnetti, plans to offer the best in customer service for their guests and their homeowner clients. City Concierge also plans to continue to offer the best in customer service for their guests and their business partners like Farnetti, MSR, and Grand Havens, along with their other very valuable Mammoth lodging partners. It all fits together well…and lasts.

Check out the newest partner - Grand Havens - opening for business mid-August: 866-go4grand

   SHAMELESS PROMO
Farnetti said it all! Thank you Judy. However, if you're in the lodging rental industry, you might want to consider what she mentioned about the ability of reservation software systems that can work through a real-time process with your booking partners, like City Concierge. Our software is able to bridge into your reservation product and deposit real time bookings. Consequently, this type of relationship, as Farnetti touted, "is fast, efficient, and brings in business." If you want to know more, just call me. Jefferson.