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MAY 2006 As Media Relations Director for City Concierge, one of my jobs is developing increased exposure for our website, leading to increased exposure for our business partners, advertisers, and clients. Effective exposure for your business and excellent service for our customers turns into even more exposure through repeat customer contact and referrals, and thus, more business for you. Nice circle, isn't it. However, increased exposure and excellent client relations is only half of the equation. The other half is the customer. Repeatedly, travel industry studies find that customers are more and more turning to the Internet to research, plan, and reserve their vacations. See for yourself the current facts about this in the "Partnership Spotlight" below. Then consider - might this work for my business? - Deborah Bendinelli, Media Relations PARTNERSHIP SPOTLIGHT This past year, we've featured interviews with several of our local business partners, yet we have many more Mammoth Lakes partnerships. These businesses and individuals have chosen to work with City Concierge, through its CityConcierge.com website, to cost-effectively market and advertise their products and services to Mammoth Lake's tourists and vacationers. Why do these folks spend their marketing dollars on Internet advertising and with CityConcierge.com? According
to a study reported in the April 2006 "Industry News from the California
Travel Industry Association" newsletter, a study released by Yahoo!
Search Marketing found that "87% of consumers who go on high-end
vacations use the Internet in making their travel arrangements."
The research also found that 61% of the study participants used the Internet
to purchase their most recent vacation. The researchers noted the following
stats about the luxury travelers by which tools they used to make their
decisions: And with the newest technology supporting web access such as Trio and Blackberry mobile phones, vacationers are using their cells to surf the Internet, peruse websites, and see web-based advertising about travel services and products while they're on vacation. As stated on the "Travel Daily News" website, "preliminary data released at TravelCom 2006 by the Travel Industry Association of America (TIA) and D.K. Shifflet & Associates Ltd. showed that last year (2005), for the first time, more trips were booked online than by any other method." Transportation reservations for more than one-third of these travelers were made online (35%), an increase of 25 percent from the year before. Accommodation bookings followed a similar pattern. One-quarter of travelers who booked accommodation reservations did so online in 2005 (24%), up 9 percent from the year before." In addition, a recent TIA survey indicated 78 percent of online travelers (79 million Americans) turned to the Internet for travel or destination information in 2005 - a 15 percent jump over 2004. Travel Industry stats are showing that when people plan a vacation, the three top ways that they do it are (in order) ask friends, use guidebooks, and do Website searches. Newspapers/Magazine articles and ads only rank as the sixth source that people use to find and research travel related businesses and planning choices. O.K. - now
for the obvious answer to that question I asked about our business partner's
advertising choices: because they're informed and have a good business
sense of current travel trends; because they know that today's vacationer
uses the Internet to plan their travel experiences; and because these
Internet-savvy vacationers see our business partners' ads on this website
from anywhere in the world! See below for more reasons…..And thanks,
again, to our partners. First. Revenue. We bring our partners more customers and more revenue. CityConcierge.com is the only Internet-based website that offers a central collection of tourism services, businesses, and information partnerships serving vacationers who have immediate online access to real-time sales, central guest reservations, travel and activity information, customizable travel packages, camping reservations, ski rentals, outfitter services, special event planning, and more. Second, Expertise. City Concierge professionals have the expertise and proven record of accomplishment in using the Internet as a successful marketing and advertising tool for Mammoth Lakes businesses. Just ask our business partners. Third, exposure. Advertisements on our website are viewed by over a thousand people per day. These are qualified, potential visitors and second homeowners. The website also comes up in one of the "top five" spots with most general Internet search engines when looking for travel information. This is an incredibly effective way to expose your ads to large amounts of people in a short amount of time. Just ask our customers. We know marketing,
we have proven success, and we are creative about how we do it. Let us
put the Internet to work for you! | ||||||||||||
 City Concierge 866-864-6444 323-874-6610 Contact Us |
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